Project type. social media & crisis communications
My role. social media coordinator

CIC Health
a health technology start-up founded in response to the COVID-19 pandemic, facilitating testing and vaccinations that helped millions of Americans safely return to school, work, and everyday life.

Team. CIC Health Communications
social media community management, content creation, paid strategy

Story. In late 2020, CIC Health was scaling rapidly, operating multiple COVID testing sites across the Northeast with mass vaccination programs on the horizon. The challenge: build public trust while communicating critical, time-sensitive information to diverse communities during a national crisis.

Approach. We established a bold social media identity across Instagram, Twitter, LinkedIn, and Facebook, combining organic storytelling with strategic paid campaigns. I managed daily community engagement and addressed urgent crisis communications. With a paid media budget of $50K+, we drove awareness and trust around mass testing and vaccination sites. The program reached over 1.3M organic impressions, positioning CIC Health as a reliable partner during one of the most critical public health efforts in U.S. history.